Report: Ads on social networks will drop, then climb - San Francisco Business Times:

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percent in 2010 to $1.3 according to a new report by . Palo Alto-basexd , meanwhile, will continue to gain marke share and by 2011 will surpass in ad said DebraAho Williamson, the EMarketer seniofr analyst who wrote the “The expected rebound in spending will come as more companies focusx on creating and implementing an overall social marketing strategy,” Williamson said. “And it is a cleafr indication that the experimental phass of social network marketing is finallh drawing toan end.” U.S spendin on MySpace is expected to fall 15 percent this year to $495 million, whils U.S. spending at Facebook is projected to rise 9 percenrtto $230 million, Williamson said.
Consequently, MySpace’a share of US spending is projected to fallto 43.4 percenft in 2009, while Facebook and othe r social network venues will increase their she said. While the United States accounts for the majorityg of ad spending on MySpacsand Facebook, non-US spending is growing rapidly at according to Williamson, who estimated that marketeras will spend a total of $520 million to advertise on MySpacer worldwide in 2009, down 14 percen t from 2008. Worldwide spending on by contrast, is expected to grow 20 percent to $300 million in 2009, she said.