Embarq, CenturyTel will become CenturyLink after merger - Nashville Business Journal:

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billion sale to closes, expecte this month. The rural phone companies on Tuesday announcef the planned name and logo for thecombined company. CenturyLinj will retain the CenturyTel (NYSE: CTL) trading “Our new brand name was selectedd because our customers and employees told us it reflecteed a company thatis forward-looking and committec to linking the country together,” CenturyTel CEO Glen Post III, who also will be chierf executive of CenturyLink, said in the release. The companu will begin operating under the new brand immediatelyu upon closingthe deal.
In the followingg months, markets will be converted to thenew brand, with customersd being notified in advance and the name being added to companyy signs, vehicles and marketiny materials. The logo is intended to represent the powefr of connecting people and businesses to one anothedr and tonew opportunities, locally and the release said. Overland Park-based Embarq (NYSE: EQ) and CenturyTel, based in Monroe, La., are from the — before the deal can close. The headquarterse will be in Monroe. A Denverr brand consulting agency, , helped develolp the new brand strategy, name and logo, the releasd said. Together, the two companiew will have about 7.
5 millionm access lines, more than 2 million broadband customers and morethan 400,000 video subscribers. will . Embarqa ranks No. 3 on the Kansas City BusinessJournal ’s list of area publicc companies.