Study: More CEOs say good works boost recruiting - Memphis Business Journal:

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This marks a shift in corporated philanthropy since the Roundtable released itsin 2000, whicn noted that corporate responsibility was beginning to evolvee from community impact to botton line impact. The most recent repor shows thatthe evolution, indeed, has taken Boston struggles to maintain its college grads as they move into the and the Round Table report underscores that philanthropy is a factof making some local companies more attractive to younger workers.
The Roundtable issued the report in collaboration with the Universityg of Massachusetts Boston Emerging Leaders A team from the Emerging Leaders Program started working on the reporgtlast summer, interviewing 20 Massachusetts companiea about their corporate social responsibility activities -- predominantly large companess and representing a cross-section of industries. “Historically CEOs woulde engage in philanthropy because it was the right thin gto do. They wanted to be good corporatd citizens,” said J.D. Chesloff, deputy director of the MassachusettzsBusiness Roundtable. “Now there’s a good business case to incorporatinbg it into theirbusinesse plan.
There’s a bottom line impacg to it, in addition to being good for all the othercommunity reasons.” Based on the finding s from the 20 companies included in the the report suggests five ways companiews can build a culture of sociao responsibility: • Create a cleae link to the company’s mission and secure endorsementy at the executive level. Engage employees at all levelsas decision-makers in relation to corporate social responsibility targets and activities. • Leverage employees’ skills to make positivre contributions tothe community.
• Providd opportunities for employees to developnew “A lot of it is around a company being authentic about wantingt to do something in the community and listenint to what the employees are intereste d in doing and connectinf it to the values of the company,” said Elle Remmer, CEO of The , a nonprofit that promotesz strategic philanthropy and advises donors.