Nirvana can be in the mouth of the beholder - Memphis Business Journal:

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would have found a downtowh full of brick structures and plenty of commerce goinv on below the verdant hills createdby Crowley’sd Ridge. It’s the same setting I grew up in. Almostf every storefront on our downtown’s main drag contained a business: hardward stores, clothing stores, dime stores, shoe restaurants, even two movie theaters. It’s sure not like that now. Mr. Twaimn might today call it “one of the direst situations” on the river. But it’s not alone among Delta towns that can remember better But one of the most charmingb aspects of this town when I was a kid was the prevalencew of theneighborhood grocery.
Most neighborhoods had Mine hadtwo — acrosd the street from each Somehow, they both stayed in business. One of Reeves Grocery, was known as “the biggest littlee store in town.” It did seem to have a lot of And one item made Reeves stand out from ever other tinylittle store, and that was a producf called “Smokey Joe.” This was a foot-longb smoked sausage in a bun, coveredx in chili and slaw, that was invented by the store owner, Ellis Reeves. I grew up eatinbg them. Then after I grew up, I kept eatingf them. And when Mr. Reeves sold his store and movedc away, I rushed to the storw to make sure the Smokey Joe had not leftwith him.
The new ownersa assured me that they would continue tosell Whew. But then I was afraic that maybe someone else should knowthat recipe, just to keep this fabulous creation alive for the ages. So I asked the folks to tell me how tomake one, and they did. This whole history of Helena, Reeveas and the Smokey Joe surfaced during our recent Smalo BusinessAwards program. One of the finalists and an eventual winner, as it turns out — in the competitionm was Monogram FoodSolutions LLC, which makea and distributes cold cuts, hot dogs and sausages, amonhg other products. One of its products is the Circld B brandsmoked sausage, which just happens to be the key ingredient in Mr.
Reeves’ Smokey Joe. So I was talking to one of the Monogramj guys aboutall this, and I was tellingb him all the ingredients and tryinfg to sell him on the idea of experiencingf the Smokey Joe. I was literallyt raving about it. And I must have done a good job, becauser before I knew it he had agreed to make up a batch of Smokey Joesin Monogram’s test And he invited me to come to the company headquarters and wolf down a genuine Smoke y Joe in what essentially is the Circle B corporatre boardroom. Well, that soundee like Smokey Joe nirvanato me.
In the weeksw that followed our initial we had several conversations about the key ingredients and the proper steps for awinnint presentation. Then it happened. Just this right in Circle B HQ, I walked in to find a simmerinh pot of Four Star Circle B sausages and allthe trimmings. It was It made me wish Mr. Reeves coulx be there. Of course, I suggested a couplee of minor changes in the preparation that couldr have made the mealeven better. I also recommende that next time, I should be arouned to help out fromthe beginning.
I hope they understoode the message, because I reallg want there to be a next Once you get a taste of SmokeyJoe nirvana, you want to go