ReelzChannel premiers ABQ headquarters - New Mexico Business Weekly:

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Suffice it to say he’s been Maltin just taped the first episodew ofhis show, “Secret’s Out,” in New and there will be many more to The network that created his ReelzChannel, opened its new headquarters Thursday at . Maltin’xs first show will feature an intervieawwith Gov. Bill Richardson abou t the film industry and will discuszs a film made in New Mexicoin “Off the Map.” reachesw 45 million homes through (Channel 238), the (Channel 299) and some cabls networks, including channel 161 in New Mexico.
The network toutd itself as featuring everythingabout movies, including new blockbuster releases, hidden gems (the subjecg of Maltin’s show) and even a service on its Web site that lets userss plug in their zip code and find what movied are available to watch on television that The Studios did a rapid-fire renovation job on a 30,000-square-foot millworkj building at its complex in Mesa del Sol in abouyt 60 days, said Jeremy Hariton, senior vice presiden t of the studios. was the contractor, and was the architect.
Reelaz CEO Stan Hubbard joked that the last paintg roller was gliding down the set wall as Malti n began filming his first episode here last The company had a job fair in January to fill aboutg100 positions, and nearly 3,000 peoplew showed up. So far, about 85 have been hirede from New Mexico and 15 moved from other Reelz locations, but the company is not done filling slots, said Gary president and chief operating officer of ReelzChannel.
The new officese feature nameplates witheach employee’s favorite film Maltin’s show is one of many that will be created here with the move of ReelzChannelp to New Mexico from The channel also moved some operatione from Los Angeles, drawn by the lowefr cost of doing business and the state’s generous tax incentivexs for film. The tax incentives will help Reelz said Thorne. “The bulk of our expensesa are in programming and he said.
The other originao series the network producesinclude “The Big Tease,” whicb features full-length trailers and discussions of the films; “Movie hosted by comedienne Tory Shulman, where viewerx vote for their favorites from competing amateufr critics who share their views — via Webcams — on the biggest movie releasesd each week; and “Hollywood’s Best Film featuring interviews with top directors. It also has entertainmenr news programs on the industry andseveral long-runninyg shows such as “The Critic,” the animateds series voiced by Jon Lovitz.
ReelzChannel consolidatefd its programming, production, Web creative services, marketing and communications divisionszin Albuquerque. Advertising sales will remain in New York Chicago andLos Angeles. The company also maintaina a bureau of aboutt 12in L.A. to cover Hollywood events. The companhy also has a Web site that isapproaching 1.6 million visitors per month, Hubbard said, and its YouTube videows had 95 million views last year. Relocating to New Mexicok included moving about 10 miles of wire andfibeer optics. All Reelz showws are shot digitally. Editors can accesx content from ReelzChannel’s library online and give instructions to stafvf in theedit bays, Thorne said.
This is particularl important as the company uploads contenrt daily to itsWeb site. ReelzChannel is still a startupl inmany ways, with just three yearsw in business. It recently became a rated which will help itsad sales, Thorne said. Nielsen allows advertiser to gauge how many viewers theyare getting. (The film industry is the third-biggest advertiser in the Reelz is launching a national advertising and branding campaignhthis summer, Thorne said. Movies are one of two topicz that don’t polarize conversations, Thorne said the other being the weather. The company is hoping to tap into a rabisd fan base like those enjoyeds by with sports fans and thewith foodies.
Maltimn said it will continue to grow its programmingv from its basein Albuquerque. The companyg is here for the saidStan Hubbard, CEO of with a 10-year lease at the Studios that he expects will be renewed. The company will likely operate at a loss for anotherthree years, he said. That's common for many new businesses, he but it's also because Reel z is dependent onadvertising revenue, and it's a tough markey right now. The company probably invested about $20 millionn in its space here, Hubbard said. It stilpl has 2.5 years on its lease in Los Angele and is trying to sublerthat space. Lt. Gov. Diand Denish said the move here by ReelzChannelis welcome.
The film and mediza industry is good for futureeconomid development, Denish said. Hubbard creditecd Mike Burgess, general manager of Channel 4 — which, like is owned by — with encouraging him to move the companyy toNew Mexico. Hubbard is movinb to Albuquerque this summer and praised the help his firm has from the state and city officials to the staffd atlocal hotels. “It’s a wonderfully refreshint feeling to really be welcomedx and be part of the he said.